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November 2011
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Old stuff

Journalism interactive conference

Conference for j-profs, spun off of ONA

OK—it was about 10 days ago, but here are a few highlights.  For a quick sense of what happened in the October snow check out the conference site. While there, go to the Resources page for some key links and podcasts of many of the sessions. Get a copy of Friday keynote Amy Webb’s PDF on what’s new (face recognition, e.g. PittPatt, new forms of search, ways to check your “brand” and username e.g. Knowem, and a great glossary of tech terms).

Slides are sometimes tough to follow without having been there been but Jeff Cutler’s presentation on social media has lots of key links you can follow, as well as his speaker notes embedded. He suggested we teachers all post a shot of this slide as the greatest take-away ever. Could be true:

Social media explained

(Quora, which you might not know,  is a site he recommended for getting aggregated answers to any question you have—good for basic reporting.)

So those were highlights. Here are a few more from a new journalist perspective:

  • social media coordinator IS a growing profession, with HTML and Photoshop skills a plus
  • spend time on Twitter and get to know the “science” of creating good hashtags, e.g. #stevejobslegacy
  • Use 30-30-30 rule on Twitter: 30% personal, 30% info e.g. links, 30% news; don’t just retweet or just navel gaze
  • Use Muck Rack to see what top journalists are tweeting; apparently it’s a pretty select group
  • camera phones and Flips can still beat more serious gear to the story, so learn both
  • try apps for audio (Audioboo) and video (Qik) on the fly (both free)
  • Issue Crawler (government site) crawls web but also blogs, NGOs
  • From Andrew Lih, BBC’s 5-shot video sequence: 1) closeup on hands 2) closeup on face 3) wide shot 4) over the shoulder 5) random/side shot
  • Get the Yahoo! Style Guide
  • Use FourSquare to find local experts
  • Quora or HARO (Help a Reporter Out) to find experts
  • Learn your place’s social media policies (there are some, right?) and compare to the Social Media Governance site
  • You still get votes for StumbleUpon as a site to find new stuff
  • Recent (hotshot) grads: wished they had developed a more diverse array of skills, including copy editing and coding; no need to be a coding rockstar, but you will get asked about and need some HTML, CSS, Photoshop skills

Print is not going away, of course, nor is journalism, or meaningful content, so you still need to be a great writer and reporter. I’d suggest following what’s going on at ONA before you apply for jobs.

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