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Old stuff

8 secrets that can make your blog fly

This is from NPR’s Matt Thompson, who runs a blog called the Argo Project (Toronto Argos?) that appears to be a network of bloggers connected to NPR. While these lists of tips are common on the Web (see Secret #2, “Numbering is Narrative“), this should serve as a good list for class next spring. Also, in particular, look at Secret #3 which discusses why blog heds matter, and how to write them (key: tell readers what the story means, not just what happened).

NPR project w/blogging tips

NPR project w/blogging tips

In Secret#3 there’s a link to this post of a Gawker internal memo on why their heds work. Matt Thompson thinks Gawker is a model for online hed writing.

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